Revenue as a force for good · Exec Coach · Non Exec Director · Strategy Adviser · Fractional Exec · Public Speaker
I work with businesses and people that want to achieve more. Partnering with me is a commitment to understanding your challenges more clearly, and creating a new way. We will drive greater impact, through sustainable long term growth.
About
I'm Yasmina Siadatan — a passionate commercial business woman with a combination of national public profile, private equity board experience, and a track record of scaling revenue as an entrepreneur, and an executive director.
After graduating from London School of Economics, my twenties began by co-founding an award-winning restaurant, and ended by winning the BBC's flagship show The Apprentice. I then managed operations across James Caan's private equity portfolio, after which I joined the founding leadership team at government-backed Start Up Loans. Most recently, I completed ten years as CRO at a PE-backed fintech in the SaaS sector, a sector which is now being dismantled and reconstructed by AI. Throughout my career I have worked as a public speaker in the media, with a passion for Business as a Force for Good.
"I've enjoyed building and leading marketing, sales and customer success teams, generating double-digit growth — through two economic downturns and a private equity sale. Now I want to share what I've learned."Work with me
Services
01 —
For businesses that need revenue leadership, I take ownership of the full commercial function — go-to-market strategy, marketing, sales and customer success teams, pipeline discipline, and commercials — all driven with data and analysis. My creative flair for branding and people culture complement the GTM discipline, that is grounded in solid revenue operations. I grow revenue using a mix of data led insight, knowledge and experience, learning and reading, and my skill at creating new ideas and ways forward.
02 —
Board-level challenge from someone who has owned businesses, been a non-exec on numerous boards, and been through a PE transaction from the inside. I bring a commercial lens, operational rigour, and the kind of questions that create value and accelerate growth.
03 —
I come with the premise that each person I work with has the magic inside them. My job as your coach is to help you access that, and to harness it, with the aim of helping you achieve your goals. It is to move out of the way and elicit change through guiding you towards deeper self awareness.
Experience
Fintech SaaS · PE-backed
Grew business from £3–£17m and the team from 30 to 150 through private equity sale. Building teams and empowering people is my passion, and I believe company culture is the key differentiator in a successful business.
Board member · PE transaction · Company exitStart Up Loans · British Business Bank
Key member of the founding executive leadership team. Built nationwide brand and marketing from scratch alongside central government. Helped administer £130M+ to 23,000+ businesses. Ignited my passion for the triple bottom line. Worked with all the national media as the public face of this No.10 funded development bank.
Founding team · Government · £130M+ deployedHamilton Bradshaw Private Equity
Personally hired by James Caan. Operational management across a 15-company portfolio. Present at all board meetings as CEO representative, and learned how to be an effective non-exec director.
Private equity · Portfolio operationsBBC One / Talkback Thames
Selected from 30,000+ applicants. Won the series. Joined Lord Sugar as his Apprentice for two years. Kicked off my public speaking career that continues today.
National profile · Performance under pressureMya Lacarte, Caversham, Reading
Co-founded and ran an award-winning 65-cover restaurant with full P&L, brand and operational responsibility. Michelin Guide listed, Top 100 Restaurants in the UK.
Founder · P&L · Brand · OperationsHenley Business School
London School of Economics
Highest First Class dissertation in the department — 78%.
As featured in
Contact
If you are looking for a coach, commercial strategist, or a creative executive to drive growth, please get in touch and you can explore the fit.