Fractional CRO · CMO · NED · Strategy Adviser

Revenue built.
Company strengthened.
Growth delivered.

The application of technology in business is changing, and rapidly. Everything is up for grabs and being upgraded to a new level of productivity. What is emerging is a heady mix of skilled people power, AI and computing. I work with businesses in this new world that are serious about scaling growth and will emerge as winners. As a fractional CRO, CMO, NED, or strategic adviser, I bring board-level expertise alongside tactical-level execution to each real challenge.

How I work Get in touch

$Yasmina Siadatan$

About

A career built on 25 years
of scaling revenue functions —
and delivering results.

I'm Yasmina Siadatan — a commercial leader with a rare combination of national public profile, private equity board experience, and a track record of scaling SaaS revenue.

"I've built and led various marketing, sales and customer success teams generating consistent double-digit ARR growth — through two economic downturns and a private equity sale."

After LSE, my twenties began by co-founding an award-winning restaurant, and ended by winning the BBC's flagship show The Apprentice. I then managed operations across James Caan's private equity portfolio, after which I joined the founding leadership team at government-backed Start Up Loans. Most recently, I completed ten years as CRO at a PE-backed fintech in the SaaS sector, a sector which is now being dismantled and reconstructed by AI.

Work with me

Services

Engaged at the level
your business requires.

01 —

Fractional CRO / CMO

For businesses that need revenue leadership, I take ownership of the full commercial function — go-to-market strategy, marketing, sales and customer success teams, pipeline discipline, and commercials — all driven with data and analysis. My creative flair for branding and people culture complement my revenue operations rigour.

Go-to-marketSales leadershipRevOpsSales coachingCustomer successPartnerships & BDBrand & marketingCulture & performance

02 —

Non-Executive Director

Board-level challenge from someone who has been through a PE transaction from the inside. I bring a commercial lens, direct investor experience, and the kind of questions that protect value and accelerate growth.

Board advisoryPE portfolioRevenue due diligenceForecasting & reportingScale-ups

03 —

Strategy Adviser

For leadership teams that want to scale — entering a new market, rebuilding a go-to-market motion, preparing for a financial transaction. Defined scope, defined outcomes.

Market entryFundraise prepTeam & leadership coachingGTM sprints

Experience

Track record.

2016–2026Ten years

Chief Revenue Officer

Fintech SaaS · PE-backed

Hired and built the full commercial function, circa 50 FTE — marketing, sales teams, and customer success. Delivered 16% average YoY ARR growth over the final four years of tenure. Full ownership of brand identity, positioning, and marketing strategy throughout. Built and maintained a high-performance commercial culture with consistently low sales team attrition. Board member through PE transaction, accountable for all revenue due diligence and revenue forecasting presented to the board and investors, through to successful PE sale. Commercial stack included Salesforce across the full revenue function, and latterly the use of AI throughout the entire GTM function.

Board member · PE transaction · Company exit

2013–2015Two years

Creative Director

Start Up Loans · British Business Bank

Founding senior leadership team. Built brand and marketing from scratch. Helped administer £130M+ to 23,000+ businesses.

Founding team · Government · £130M+ deployed

2012–2013One year

Head of Operations

Hamilton Bradshaw Private Equity

Personally hired by James Caan. Operational management across a 15-company portfolio. Present at all board meetings as CEO representative.

Private equity · Portfolio operations

2009Winner

The Apprentice

BBC One / Talkback Thames

Selected from 30,000+ applicants. Won the series. Joined Lord Sugar as his Apprentice for two years.

National profile · Performance under pressure

2006–2009Founder

Founder & Managing Director

Mya Lacarte, Caversham, Reading

Co-founded and ran an award-winning 65-cover restaurant with full P&L, brand and operational responsibility. Michelin Guide listed, Top 100 Restaurants in the UK.

Founder · P&L · Brand · Operations

2001–2004LSE

BSc Economic History, 2:1

London School of Economics

Highest First Class dissertation in the department — 78%.

Revenue built.Company strengthened.Growth delivered.

A career built on 25 yearsof scaling revenue functions —and delivering results.

Engaged at the levelyour business requires.